Process
Clear steps from first conversation to launch and beyond, so you always know where things stand.
Here is what you can expect if you decide to move forward together after a free initial discovery call:
Assessment
The length of this stage varies. If you know exactly what you want, it can be quite simple. If you want a more comprehensive consultation with our recommendations, then this stage will take more time. Assessment is billed at $150/hr. Within 5 business days of the conclusion of this stage, you will receive a proposal containing a sensible plan with a clear scope, ROIs, a delivery timeline, and a detailed cost breakdown.
Build
After accepting the proposal, I begin development in visible increments with your input. Collaboration will be absolutely essential to our success. You will see working software early rather than a big reveal at the end, so we can adjust while change is still cheap.
Launch
Launch day! We smoke-test the real workflows with you and fix the sharp edges before we call it shipped.
Handoff
Handoff prepares your business to own and run the app. You get admin access, documentation that explains how the system works, and a walkthrough so your team can operate it confidently. See more details in Handoff pack below.
Optional care
Every project includes a 30-day launch care window. After that, ongoing help is optional and sold in clear tiers, so you always know what is covered, what is not, and when a request becomes a new project. See Care options below.
Handoff pack
Every project includes a handoff pack to set you up for success and ownership of the project.
- Full source code
- Relevant logins set up for you
- An operational guide including common problems and how you can resolve them
Care options
Each retainer has a set monthly hour cap. Hours beyond that are billed at $150/hr. Larger requests get their own quote.
30-day launch care
Included with every project
Includes
- Bug fixes for defects in the agreed launch scope
- Help using what we shipped (how-do-I questions)
- Small polish to make the delivered workflows solid
Does not include
- New features or new workflows
- Redesigns or scope expansion
- Problems caused by third-party outages, hosting changes, or edits made outside this project
Essential
$800 / month · up to 6 hours
Save $100 / month
Includes
- Bug fixes after the 30-day launch care window
- Routine dependency and security updates
- Help with day-to-day operations within the 6-hour monthly cap
Does not include
- New features or UI redesigns
- Work beyond the monthly hour cap (extra hours billed at $150/hr)
Elevate
$1,650 / month · up to 12 hours
Save $150 / month
Includes
- Everything in Essential
- Small features and improvements that fit inside the 12-hour monthly cap
Does not include
- Large new modules, major redesigns, or multi-week builds
- Work beyond the monthly hour cap (extra hours billed at $150/hr)

